Lexus car pack now available...for free.
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Proof enough that there is a sense of balance to the world, just days after Activision shocked the Xbox 360 community with their overpriced Guitar Hero II song packs, Atari rolls onto the scene with some new Test Drive Unlimited downloadable content...for free. While there is a difference, to be sure, between racing and playing a guitar, it is nice to know that gamers will be able to catch an occasional break when they’re looking to get a little more out of their games.
The Test Drive Unlimited DLC comes from a new deal between game developer/publisher Atari and luxury carmaker Lexus. 360 owners can now head to the Xbox Live Marketplace and download two new vehicles: the Lexus GS 450h and the Lexus LS 460. More content is expected later this year, including the Lexus SC 430 and Lexus 2008 LS 600h L. More information about Test Drive Unlimited, Lexus, and the new content can be found in the full press release below:
NEW YORK, April 12: Atari, Inc. (Nasdaq: ATAR), one of the world's most recognized brands and a third-party video game publisher, today announced that a new "Lexus Car Pack" is available now for free download on Xbox Live® Marketplace for Test Drive Unlimited, the ultimate automotive and lifestyle gaming experience for Xbox 360TM video game and entertainment system from Microsoft.
As part of the Company's new relationship with Lexus, Atari has released the Lexus GS 450h hybrid-powered luxury sport sedan and Lexus LS 460 premium luxury sedan on Xbox Live Marketplace for free download. Additional Lexus vehicles coming soon to Test Drive Unlimited include the SC 430 hard-top convertible and the all-new 2008 LS 600h L, which will be the world's first full hybrid V8 luxury sedan. The LS 600h L will reach Lexus dealer showrooms later this Spring.
"Lexus automobiles are among the finest vehicles on the market today and a perfect fit for Test Drive Unlimited, one of the hottest racing games in recent times," said Nique Fajors, Vice President, Sales and Marketing, Atari, Inc. "Atari is committed to providing consumers with a top-notch automotive experience and this free, downloadable Lexus Car Pack for Test Drive Unlimited is another example of that commitment."
Packed with 90 vehicles, one thousand plus miles of open roads and a host of online options, Test Drive Unlimited is M.O.O.R. TM: Massively Open Online Racing. Both online and offline gamers will experience many of the world's most exotic and fastest vehicles on Test Drive Unlimited's diverse Hawaiian roads. Gamers win races, challenges, missions and tournaments to earn credits and purchase new cars, bikes, apparel, homes and garages. Boasting huge online content, racers around the world can challenge others to join them in the virtual paradise of the game's persistent online racing world. Players will engage in online challenges, and build communities by creating or joining exclusive members clubs to talk, trade cars, and race with other like-minded and similarly-skilled drivers in Test Drive Unlimited, one of the most comprehensive online racing experiences to date. Test Drive Unlimited is currently available in North America for a suggested retail price of $39.99 and rated E10+.
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