Companies have teamed up with video game developers to promote their products before (most famously Chase the Chuck Wagon on Atari 2600), but this line of games from Burger King is of particular genius. Carefully crafted to appeal to the young adult males that frequently partake of fast food, the games star BK’s creepy marketing star in roles typically reserved for some of gaming’s biggest heroes. In this review we’ll take a look at Sneak King, which sees the King going Sam Fisher on us.

The goal in Sneak King is to stealthily deliver Burger King meals to hungry people, without scaring them away with the King’s hideously frozen face. The people roaming about the game’s five different areas all follow predictable patterns, with blue cones denoting their line of site.  Avoid those lines of sight without making too much noise, and you’ll be able to sneak up on and deliver food to just about anyone.  Don’t wait too long however, or those hungry zombies (who apparently don’t know how to fend for themselves) will faint from the hunger pains.

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